Chugoku & Shikoku Area
This region in western Japan offers a deep dive into history, natural beauty, and contemporary art. From Hiroshima’s poignant past to scenic bridges, islands, and hidden valleys, Chugoku and Shikoku provide unforgettable travel experiences.
Recommended Destinations
Peace Memorial Park (Hiroshima)
A powerful site commemorating the victims of the atomic bomb, this park includes the A-Bomb Dome, museums, and monuments promoting peace and remembrance.
Miyajima (Hiroshima)
Famous for the iconic “floating” torii gate of Itsukushima Shrine, this island is a spiritual and scenic spot with deer, temples, and panoramic hiking trails.
Kurashiki (Okayama)
A preserved canal town with white-walled storehouses, traditional streets, and museums like the Ohara Museum of Art, blending history with elegance.
Kintaikyo Bridge (Yamaguchi)
A masterpiece of wooden bridge architecture, this iconic multi-arch bridge spans the Nishiki River and is especially beautiful during cherry blossom season.
Tottori Sand Dunes (Tottori)
Japan’s only large dune system, these vast sands offer camel rides, sandboarding, and stunning coastal views, plus the Sand Museum featuring sculptures.
Naoshima (Kagawa)
A world-famous art island filled with cutting-edge museums, outdoor installations, and architectural wonders, surrounded by tranquil sea views.
Iya Valley (Tokushima)
A hidden mountain valley with dramatic scenery, vine suspension bridges, and remote onsen inns—perfect for those seeking Japan’s untouched nature.
Shimanami Kaido (Hiroshima & Ehime)
A 70km scenic cycling route across multiple islands via impressive bridges, connecting Honshu and Shikoku with beautiful ocean panoramas all the way.
Recommended Foods and Souvenir
Sanuki Udon
Sanuki udon is a type of thick, firm noodle originating from Kagawa Prefecture, known for its chewy texture and distinctive broth flavor. The broth is made from dried ingredients such as dried sardines (niboshi) and kelp (kombu), and is seasoned with soy sauce. The simplest way to enjoy it is in a warm broth topped with chopped green onions—a comforting bowl that evokes a sense of home for the people of Kagawa.
Katsuo no Tataki
When it comes to delicious food from Kochi Prefecture, the first thing that comes to mind—both locally and nationally—is Katsuo no Tataki (seared bonito). The practice of sprinkling salt or sauce and then lightly pounding the fish is said to be a unique aspect of Kochi’s food culture. The word “tataki” literally means “to hit” or “to pound.” The name comes from the traditional preparation method, in which the bonito is seasoned with salt or sauce and gently pounded to help the flavors penetrate the fish.
Kumano Fude – The Art of Japanese Brushes
Kumano brushes, in addition to traditional calligraphy brushes, are also the top producers of makeup brushes in Japan. It is said that about 70% of domestically made makeup brushes are manufactured in Kumano, Hiroshima Prefecture. Makeup brushes from Kumano are known for their exceptionally soft texture and gentle feel on the skin, making them a popular souvenir—especially among women who enjoy makeup.